Travelstart to Power Jumia Travel Across Africa

LAGOS, 9 DECEMBER 2019 - Travelstart has entered into a distribution and commercial agreement with Jumia Travel to power the latter’s pan-African online travel booking portal. Under the agreement, Travelstart will take control of the sales, fulfilment and customer service aspects of Jumia Travel online booking websites in all its operating territories.

“We have a strong belief in the potential of the online travel industry and travel portals in Africa and have built a strong platform across our markets to address this opportunity. In Travelstart, we have found the perfect partner to build on the success Jumia Travel has achieved so far. While we will continue to promote the travel category, Travelstart will be responsible for the operational side of the business. The travel ecosystem in Africa will be further energised by this partnership,” said Joe Falter, EVP Jumia On-Demand Services.

Jumia Travel operates in several African countries where it counts Kenya and Nigeria as its largest markets.

“This partnership will ensure we remain hyper-focused on our growth and path to profitability as we reinvest our resources in our key markets, services and technology to create the best customer experience in Africa and allow Jumia to thrive,” added Falter.

Travelstart, which operates in nine African countries, will use the partnership to tap new customers in markets where digital is emerging.

“Twelve thousand customers travel with us daily. Being Jumia’s exclusive distribution partner will help even more travellers in Africa unlock high quality online travel services,” said Stephan Ekbergh, CEO of Travelstart.

About Travelstart

Travelstart was founded in Sweden in 1999 and pioneered online travel in Scandinavia with two basic principles; using technology to make travel purchases simple and offering customers the best price. In 2006, the company launched in South Africa and became a household name. Travelstart currently does business across several African countries as well as the GCC area with offices in Cape Town, Lagos, Cairo and Dubai. Travelstart has seen double-digit growth and profitability since inception and is backed by Amadeus Capital Partners and HarbourVest. For more information visit, https://go.travelstart.com/lp/about-us.

About Jumia Group

Jumia is a leading e-commerce platform in Africa. Jumia is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live, is creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.